Beauty · Wellness · Community
You are at the top of our agenda.
AJ’s Agenda: TLC is where skincare feels like self-love, confidence is built from the inside out, and every woman and girl is treated with Tender Loving Care.
Our Story
A brand built on Tender Loving Care
AJ’s Agenda: TLC is a purpose-driven lifestyle brand with one promise — every woman and girl it touches leaves feeling seen, celebrated, and cared for. Fun, inviting, and peaceful, with an energy that motivates.
- Care over clout. Every product, post, and program feels personal, warm, and human.
- Confidence is beautiful. Beauty starts with self-esteem — we build both, inside and out.
- Community is the brand. From Girl Scouts to grown women, we grow by lifting others.
“I create to be the best version of me — for God, myself, and the universe.”
— AJ, Founder
What We Do
One brand, three ways to feel the TLC
Products fund the mission, programs create the impact, and community builds the trust that fuels both.
Products
Beauty & Skincare
A curated skincare and beauty line that makes self-care feel like self-love — clean, joyful essentials for your daily glow ritual.
Shop the line — coming soon
Programs
Wellness & Self-Esteem
Workshops and content for women and teen girls — confidence, healthy habits, and social skills, delivered with real Tender Loving Care.
Book a workshop
Community
Mentorship & Partnerships
Girl Scouts, schools, and local partners — events, giving campaigns, and entrepreneurship mentoring that lift the whole community.
Partner with usWho We Serve
Made for every woman on the rise
Four communities, one common thread — they all deserve to be seen and cared for.
Women investing in themselves
Skincare, wellness, and beauty routines that fit real life — trusted products and feel-good self-care.
Teen girls & Girl Scouts
Self-esteem, social skills, and healthy habits — reached through troops, schools, and parent networks.
Aspiring entrepreneurs
Mentorship, motivation, and a community that celebrates ambition with heart.
Partners & donors
Values-aligned sponsors and organizations seeking authentic youth and wellness impact.
TLC Weekly
Three moments of TLC, every single week
Follow along — our signature weekly series keeps the tips, the love, and the glow coming.
Tuesdays
TLC Tuesday
One tender-loving-care tip each week — a skincare how-to, a self-esteem boost, or a wellness micro-habit worth saving and sharing.
Thursdays
Agenda Spotlight
A woman, girl, or partner from our community gets celebrated — real stories, real wins, and real glow-ups.
Fridays
Glow & Grow Friday
Behind-the-scenes moments, product demos, and live Q&A energy to carry you into the weekend.
Get Involved
Three ways to join the agenda
However you show up — shopping, giving, or cheering us on — you make the mission move.
Shop
Treat yourself to skincare and beauty made with TLC. Every purchase helps fund self-esteem programs for teen girls.
Get notified at launchDonate
Sponsor a workshop, a troop visit, or a girl’s seat at the table. 100% of donations power community programming.
Support the missionEngage
Follow the journey, share the spotlights, and bring AJ’s Agenda: TLC to your school, troop, or organization.
Say helloThe Agenda — Weekly Newsletter
Put yourself at the top of your own agenda
One short, feel-good note each week: TLC tips, product drops, event invites, and community spotlights. No spam — just love.
💌 You’re on the list! Your first dose of TLC is on its way.
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“Tender Loving Care, delivered weekly.”